Principles of Photography

Imagery representing Colorado State University should be inspiring, meaningful, and true to the CSU experience. The images we capture and share via photo and video reflect the momentum, energy, and spirit of Colorado State.

When creating or choosing images that represent CSU, consider these defining brand pillars:

Town and gown

brand photo town and gown example

Colorado State University’s footprint is bigger than the campus in Fort Collins. The Colorado State experience extends well into the community of Fort Collins and the surrounding region. Our connection to Fort Collins and Northern Colorado is integral to the fabric of CSU.

Inclusive community

brand example inclusive community photo

Colorado State strives to be an open and welcoming environment. Keep diversity of age, race, gender, status, and ability in mind when selecting imagery that represents the University. Learn more about diversity and inclusion at CSU.

Texture and detail

brand example texture and detail

Texture and detail, especially of found objects, symbolize our people and culture and add authenticity to our story.

Active learning

brand example active learning photo

The lab, studio, and field are just as important to the CSU academic experience as the classroom. Research-based learning is one of CSU’s key differentiators. Choose photos that show students in natural poses, working in the field.

Optimism

brand example optimism

At its core, Colorado State University is a community of optimists – individuals who believe that, together, they can help make the world a better place. Select images that represent the energy, spirt, and trajectory of our campus.

Tips and Guidelines

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tips and guidelines do brand photo
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Visual Overlays

CSU’s Creative Services has developed a custom set of Photoshop overlays to encourage campus-wide use of this visual brand feature. The downloadable files are compatible with Adobe Photoshop. 

Download Visual Overlays

photo overlay green and gold
photo overlay green
photo overlay aggie orange