Colorado State University employs four font families as part of its core brand identity. These fonts are primarily used for marketing purposes.

1. Vitesse, a modern slab serif font for headlines, for purchase at Typography.com.
2. Proxima Nova, a versatile typeface that can be used in everything from headlines to body copy. Proxima Nova is for purchase at MyFonts.com, but also included in Adobe Creative Suite subscriptions. 
3. Elena, a distinctive serif font that works well in large blocks of body copy, for purchase at ProcessTypeFoundry.com

Purchasing Fonts

Creative Services no longer handles typeface license distribution. Please follow the links above to purchase on a department basis. 

 

Vitesse

Vitesse is Colorado State’s headline font and should be used strategically to emphasize key messages. It’s a modern, clean, slab serif font with slightly rounded asymmetrical characters that echo our Ram’s Head logo. Vitesse is a distinctive type face and creates an easily recognizable look for the University.

graphic representing vitesse font

Vitesse

Aa
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Vitesse Thin
Weight: 200
Style: normal
 
Aa
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Vitesse Light
Weight: 300
Style: normal
 
Aa
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Vitesse Book
Weight: 400
Style: normal
 
Aa
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Vitesse Medium
Weight: 400
Style: normal
 
Aa
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Vitesse Bold
Weight: 700
Style: normal
 
Aa
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Vitesse Black
Weight: 900
Style: normal
 
 

Suitable for: Shorter blocks of copy such as headlines, pull quotes, single words, and subheads. Not suitable for: Long lines of body copy.

Recommended weights: Vitesse looks best in its Light weight. Avoid using Thin. When legibility is a concern, use other weights as appropriate.

Proxima Nova

While Vitesse is a very distinctive font that is ultimately used in headlines, Proxima Nova is Colorado State’s versatile all-purpose font. Stylistically, Proxima Nova is a hybrid, combining humanistic proportions with a somewhat geometric appearance.

font example

Proxima Nova

Aa
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Proxima Nova Thin
Weight: 200
Style: normal
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!%%EDITORCONTENT%%amp;*)
Proxima Nova Light
Weight: 300
Style: normal
Aa
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Proxima Nova Regular
Weight: 400
Style: normal
Aa
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Proxima Nova Semibold
Weight: 600
Style: normal
Aa
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Proxima Nova Bold
Weight: 700
Style: normal
Aa
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Proxima Nova Extrabold
Weight: 800
Style: normal
Aa
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Proxima Nova Black
Weight: 900
Style: normal

Suitable for: Any number of applications – from subheads to body copy. Not suitable for: Distinctive headlines, such as in the “State Of” campaign.

Recommended weights: Use the full range of Proxima Nova weights, depending on the application. CSU’s Creative Services recommends using Proxima Nova Regular in body copy and Proxima Nova Bold or Black in headlines.

Legacy Fonts

In the absence of the University fonts identified above, Minion and Helvetica Neue are acceptable replacements. These fonts pair well with our headline font, Vitesse.

Font use in the context of visual brand language documents
While other typefaces, such as those identified in college visual brand language documents, may be used in headlines, external communications, such as advertising, should carry the look of the ‘State Of’ campaign and use Vitesse. Check with your college’s communications office to see if your college or unit has a VBL document.

For questions, please contact branding@colostate.edu.