Typography
Energy Typefaces
Bodoni PT VF
Bodoni PT VF is an expressive serif font that adds a sophisticated and traditional edge to the brand.
Skilled designers can use the variable setting to increase legibility at large or small sizes while still making sure it fits the look and feel of the brand. All other users should use the preset styles within the font family. The Display Italic style should only be used in large stylized headlines, while Regular and Italic can be used in body copy for a more formal look and feel.
If you have access to the Adobe Creative Suite, Bodoni PT VF can be accessed via Adobe Fonts. If not, licenses can be purchased by contacting your Marketing & Brand Management project coordinator.
Poppins
Poppins is a friendly sans-serif typeface that retains accessibility standards at all sizes. Select weights for the Poppins family used in our brand include Bold, Semibold, Medium, and Regular (inclusive of the italic versions). Poppins can be used for both headlines and body copy.
System Typefaces
In the absence of the University typefaces identified above, Minion and Arial are acceptable replacements.