Every college at Colorado State University has a Visual Brand Language document that governs their identity across touch points – from print to digital and experiential media. The VBL is a key pillar in our umbrella brand strategy that allows the various programs, units, programs, departments, and colleges to emphasize what makes them unique, while also enforcing their connection to Colorado State University. When developing communications on behalf of a Colorado State college or unit with an established visual brand language, please reference their VBL document. If you have questions about implementing a VBL, please contact Marketing & Brand Management.