The Colorado State University Word Mark

The CSU Word Mark is the official rendering of the words “Colorado State University.” Used for more than 30 years, the CSU Word Mark has a great deal of history associated with it. The word mark is commonly paired with the University logo / Ram’s Head.

The word mark is commonly paired with the Gold Ring Ram’s Head (357 – 617).

Download the University Word Mark (357 – 617)

Use the one-color green Ram’s Head (357) for one-color applications such as apparel or in print where legibility is a concern.

Download the University Word Mark (357)

Not recommended examples of word marks

While other arrangements of the Colorado State University Word Mark were previously allowed, the linear version is the only recommended application. For applications that potentially call for one of the arrangements above, please contact branding@colostate.edu for approval.

Application

Size and clear space
The clear space around the logo is equal to the height of the “o” in “Colorado,” regardless of the size. The downloadable word mark files on this site include a bounding box around the artwork. To preserve clear space, no graphics or artwork may overlap this boundary.

Size and clear space around the CSU logo

The downloadable files above are saved at the smallest allowable size. You may increase the size proportionately, but please do not reduce its size.

Do not pair the word mark with any other logo, college, department, or program name. In these instances, use a signature with unit identifier.

Examples of what not to do in pairing the word mark with any other logo, college, department, or program name

The word mark should always be used against a clean, contrasting background.

Examples of word mark on background colors

See Web Guidelines for more information about using the word mark in digital applications.