Color
Brand Colors
Colorado State’s primary color palette consists of three colors: CSU Green, CSU Gold, and CSU White. We recommend using them generously whenever you are communicating on behalf of CSU.
Primary



CSU Green
HEX: #1E4D2B
RGB: 30, 77, 43
CMYK: 92, 18, 94, 61
PMS: Pantone 357
CSU Gold
HEX: #C8C372
RGB: 200, 195, 114
CMYK: 11, 6, 64, 13
PMS: Pantone 617
CSU White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PMS:
Using Color
When designing publications or other items for the University, consider the ratio of colors found in the Ram’s Head. Green dominates while white is secondary. Gold serves as an accent color, providing depth and interest. The color weights should reflect proportions as represented in the Colorado State University Ram’s Head logo.
While we have established secondary and tertiary colors, our core colors should be prominent in all Colorado State University communications.

Secondary
Colorado State’s secondary color palette includes Aggie Orange and 80% Black. Aggie Orange honors our roots as the Colorado A&M Aggies and is used in conjunction with special events, such as College of Agricultural Sciences’ Ag Day and Athletics’ Orange Out games. When designing CSU communications and products, avoid using black in favor of 80% Black. Gray serves as a neutral substitute and pairs well with CSU Green, avoiding brand confusion with competitors.


80% Black
HEX: #59595B
RGB: 89,89.91
CMYK: 0, 0, 0, 80
PMS: 425
Aggie Orange
HEX: #D9782D
RGB: 217, 120, 45
CMYK: 0, 65, 100, 0
PMS: Orange 021
Tertiary
Our tertiary color palette features five colors that complement each other and, more importantly, CSU Green, Gold, and White. These colors are to be used as accents, with CSU Green being the dominant color.





Alfalfa
HEX: #C9D845
RGB: 201, 216, 69
CMYK: 28, 0, 100, 0
PMS: Pantone 382
Canyon
HEX: #CC5430
RGB: 204, 84, 48
CMYK: 0, 82, 94, 2
PMS: Pantone 173
Dark Slate
HEX: #105456
RGB: 16, 84, 86
CMYK: 96, 16, 42, 57
PMS: Pantone 323
Reservoir
HEX: #12A4B6
RGB: 18, 164, 182
CMYK: 98, 0, 28, 4
PMS: Pantone 7711
Sunshine
HEX: #ECC530
RGB: 236, 197, 48
CMYK: 0, 20, 100, 2
PMS: Pantone 7406
Application
Forever Green
CSU Green should be featured prominently in visual communication from Colorado State University.

The green bar
When developing publications with photos or accent colors, the CSU logo may be placed in a green bar at the bottom of the piece.

CSU Green should be the predominant color in the title and end cards of videos.