Symbol

Symbol

In tandem with the CSU Signature, the Ram’s Head Symbol is Colorado State University’s primary mark. While it can be used as a standalone element, it should always be used with the CSU Signature or a Unit ID where possible. The Symbol is available in four versions.

Primary CSU Ram's Head Symbol
Primary (357)
Secondary CSU Ram's Head Symbol
Secondary (357-617)

Primary (357)
The primary symbol includes a white Ram’s Head against a CSU Green background.

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Digital SVG
Digital PNG

Secondary (357-617)
The secondary symbol includes a white Ram’s Head against a CSU Green background with a CSU Gold ring.

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Print PNG
Digital SVG
Digital PNG
Reverse CSU Ram's Head Symbol
Reverse (one-color, dark background)
Black CSU Ram's Head Symbol
Black (one-color, light background)

Reverse (one-color, dark background)
The reverse symbol includes a white Ram’s Head. This version should only be used when printing in one-color on a dark background. The most common use for this version is for swag.

*The PDF will show as a white page, but can be opened in Adobe and Microsoft programs.

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PNG

Black (one-color, light background)
The black symbol includes a black background with the Ram’s Head masked out. This version should only be used when printing in one-color on a light background. Where possible, this should be printed in Pantone 357. If 357 is not an option, the symbol may be printed in black. The most common use for this version is for swag.

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PNG

Application

The Ram’s Head Symbol should always be applied to a clean and contrasting background.

Primary CSU Ram's Head Symbol against a light background with a check mark beneath
Primary (357)
Secondary CSU Ram's Head Symbol against a dark background with a check mark beneath
Secondary (357-617)
Reverse CSU Ram's Head Symbol against a contrasting background with a check mark beneath
Reverse (one-color, dark background)
Black CSU Ram's Head Symbol against a contrasting background with a check mark beneath
Black (one-color, light background)

When applying the Ram’s Head Symbol over a photo or other design element, select the Primary or Secondary versions of the symbol, rather than the reversed one-color, so that photos/design elements do not show through the Ram’s Head.

Primary CSU Ram's Head Symbol on a photo of trees with a check mark beneath
Primary (357) Symbol placed correctly on a photo
Reverse CSU Ram's Head Symbol on a photo of trees with a red X beneath
Reverse Symbol placed incorrectly on a photo
Primary CSU Ram's Head Symbol on the brand brushstroke with a check mark beneath
Primary (357) Symbol placed correctly on the brand brushstroke
Primary CSU Ram's Head Symbol on the brand brushstroke with a red X beneath
Reverse Symbol placed incorrectly on the brand brushstroke

Do not place photos or other design elements inside the Ram’s Head Symbol.

Primary CSU Ram's Head Symbol with a photo inside the circle background with a red X beneath
Primary (357) Symbol with a photo placed incorrectly inside the green circle background
Primary CSU Ram's Head Symbol with the brand brushstroke inside the circle background with a red X beneath
Primary (357) Symbol with the brand brushstroke placed incorrectly inside the green circle background

The following applications of the Ram's Head Symbol are not compliant:

Secondary CSU Ram's Head Symbol with a gold Ram's Head and a white ring with a red X beneath
Do not make the Ram's Head CSU Gold or any color besides white
Do not invert the colors – the Ram's Head should always be lighter than the background
Secondary CSU Ram's Head Symbol with an incorrect green background
Do not use a different shade of green
Secondary CSU Ram's Head Symbol with an incorrect proportion
Do not distort the Ram's Head
Secondary CSU Ram's Head Symbol with an incorrect proportion
Do not stretch the Ram's Head
Secondary CSU Ram's Head Symbol tilted on an angle
Do not tilt the Ram's Head on an angle
Secondary CSU Ram's Head Symbol with a gradient applied
Do not apply a gradient to the Ram's Head
Secondary CSU Ram's Head Symbol with a drop shadow applied
Do not add a drop shadow to the Ram's Head
Secondary CSU Ram's Head Symbol cut in half paired with half a global icon
Do not add to or alter the Symbol to create a new mark

Size

To maintain legibility, the Ram’s Head Symbol may not appear less than 0.4 inches in size.

Primary CSU Ram's Head Symbol with a line indicated the height of 0.4"+

Clear Space

When using the Ram’s Head Symbol by itself, it must be surrounded on all sides by clear space equal to the width of the face of the ram. No graphic or text should impede on the clear space.

Primary CSU Ram's Head Symbol with lines showing the width of the face of the ram

For questions or to request a waiver, please email the Marketing & Brand Management team at branding@colostate.edu.